For Roofing Companies
Google Ads for Roofers That Actually Book Roofs
We run paid ads for roofing contractors who are tired of shared leads, lowball tire-kickers, and agencies that don't know the difference between a repair call and a full replacement.
- Exclusive leads — never shared
- Storm & insurance campaigns
- Call + form tracking
- No long-term contracts
The problem
Why most for roofing companies waste ad spend
Shared leads from HomeAdvisor & Angi
You're paying for the same homeowner that three other roofers are also calling. First-call wins, and the margin on these jobs is already bled dry.
Agencies that don't know roofing
Running a storm-damage campaign the same way you run a med spa campaign is how you end up with 300 clicks and zero booked inspections.
No tracking on the phone
If you don't know which ad generated which call, every decision is a guess. Most roofing agencies never bother to set this up correctly.
How we fix it
What GreenLightAds does for you
Geo-targeted Google Search
Bid only on high-intent terms in the zip codes you actually service. 'Roof replacement near me,' 'storm damage roof,' 'metal roof contractor' — not generic 'roofing' fluff.
Storm response campaigns
When a hail or wind event hits your area, we can ramp spend within hours and match ad copy to the specific storm — insurance claim messaging, free inspections, drone reports.
Meta retargeting & lookalikes
Turn your existing customer list into a lookalike audience on Facebook and Instagram. Retarget every website visitor who didn't book the first time — usually 2-3x cheaper leads.
Call + form tracking baked in
Every call is recorded, tagged, and tied back to the ad that generated it. You'll know exactly what each lead type costs and which campaign is driving jobs.
Channels
Where your customers actually are
The bulk of intent-driven roof searches happen here. We own 'near me' and problem-specific keywords.
Pay-per-lead placement above organic. We optimize response times and reviews to keep your rank high.
Storm-damage and insurance ads perform exceptionally on Meta. Lookalikes crush cold prospecting.
Trust-building before-and-afters and drone footage drive inbound when your brand is still small.
We build dedicated landing pages per service and per city — conversion rates typically 3-5x your main site.
80% of visitors don't convert first visit. We bring them back cheap with display and Meta retargeting.
FAQ
Questions owners ask us
How is this different from HomeAdvisor or Angi?+
Every lead we generate is 100% exclusive to your business. No other roofer is getting the same homeowner's contact info. You own the lead, the phone call, and the relationship.
What kind of budget do roofing campaigns need?+
Most roofing clients start between $2,000–$5,000/mo in ad spend, plus our management fee. With a typical roof replacement worth $8,000–$25,000, a single booked job usually covers 2-3 months of ads.
Can you handle storm response?+
Yes. We monitor weather events in your service area and can launch or scale storm-specific campaigns within hours — hail, wind, tropical storms, whatever your market deals with.
Do you work with insurance restoration roofers?+
Absolutely. We've run campaigns specifically built around insurance claim messaging, free inspections, and adjuster-meeting offers.
How fast will I see leads?+
Google Search campaigns typically produce calls within the first 7-14 days. Meta takes a bit longer to optimize (14-21 days). Our guarantee: if you don't have leads in month 1, month 2 is free until we deliver.
Do I need to sign a long contract?+
No. Month-to-month. If we're not generating jobs, you can cancel anytime.
Get exclusive roofing leads.
Free 15-minute strategy call. We'll audit your current setup, show you exactly where roofers in your market are winning, and build you a plan. No pressure, no pitch.